Factors to consider when deploying interactive digital signage
With the continuous development of modern technology, a new media concept, Interactive Digital Signage as a representative of the terminal display, by virtue of the network, the integration of multimedia technology, the way the media release to deal with information, and timely interaction with customer feedback, has been widely used in all walks of life. Of course, when deploying digital signage, you still need to consider a number of aspects in order to ensure that it gives full play to its role.
- Location
To get more impact from the content and advertisements on your digital signage, you need to deploy the equipment in high-traffic locations. For example, lobby, lounges, service desks, cafes, restaurants and food courts, elevator waiting areas, etc.
Of course, it is also important to consider the audience of the content to be placed. For example, if you just want students to see it, you don’t need to deploy them in a faculty or staff office; if you want to show the weather and traffic on the way home, then your displays need to be deployed near an exit. Start by listing a plan, consider when and where the crowd needs to access these information, and place the digital signages right where they fit.
- Content
Content is key to signage, and in the world of digital media as well. It’s not enough to have static images and text; it’s essential to ensure that the content is authentic, fresh, lively, interesting and relevant. The dynamic nature of digital signage means that you can always change the content of the display to cater to the needs of your audience as you adjust your marketing strategy. Especially the design of the content also needs to be more vivid so that the viewer can try to remember the relevant advertisement content and also leave a deep impression on people.
- Picture Quality
With the popularity of high-definition broadband, viewers are looking at the screens with the expectation that the picture will be sharp, blurry images or poor color matching will disappoint them.
We TouchDisplays provide you with ultra-high definition, anti-glare and storm-proof digital signage that can be customized to your needs, from 10.4 inches to 86 inches, for a wide range of usage scenarios.
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