The Impact of Digital Signage in the Digital Age

According to one survey, 9 out of 10 consumers tend to go to a brick-and-mortar store on their first shopping trip. And numerous studies have shown that placing digital signage in grocery stores results in a significant increase in sales compared to posting static printed signs.

Nowadays, this technology is enhancing the shopping experience and influencing consumers’ purchasing decisions in a number of ways:

- Attracting customers to retail locations through informational messaging

- Engaging customers to shop through immersive, interactive and personalized content

- Facilitating impromptu shopping by providing detailed product information and limited time offers

- Increasing customer loyalty and satisfaction through touchscreen-based terminals that provide bill payment, benefits programs, order processing, and other priority shopping information and services

With the program concept and the system created, digital signage can fully meet the needs of retail stores for promotions, advertisements and other glimpses of marketing and publicity, and at the same time, the organic control of the playback time can assist stores to greatly reduce their expenditures on information dissemination systems, and even create a new profit model that can assist them to generate a new point of profitability in their usual operations.

In conclusion, digital signage has proven to be a versatile and effective tool across various industries. As technology continues to advance, the use of digital signage is bound to expand, making it an essential part of modern marketing and communication strategies. Making the most of digital signage in the digital age will help business thrive.

We TouchDisplays offer different sizes of digital signage that you can choose according to your needs, and we can also provide you with special customization services.

In China, for the world

As a producer with extensive industry experience, TouchDisplays develops comprehensive intelligent touch solutions. Established in 2009, TouchDisplays expands its worldwide business in manufacturing POS Terminals, Interactive Digital Signage, Touch Monitor, and Interactive Electronic Whiteboard.

With the professional R&D team, the company is devoted to offering and improving the satisfying ODM and OEM solutions, providing first-class brand and product customization services.

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Email: info@touchdisplays-tech.com

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