Why is digital signage more important in today’s world?

Compared with online advertising, digital signage is obviously more attractive. As an effective tool, including retail, hospitality, healthcare, technology, education, sports or corporate environments, digital signage can be used to effectively communicate with users. There is no doubt that digital signage has become the preferred marketing tool for companies.

Digital signage has become a part of our daily lives. LCD displays are very common in airports and railway stations, and are often used to display information such as departure and arrival time. In addition, in the catering industry, digital menus are also very common. Compared with ten years ago, people today are more accustomed to the digital world, and this is why digital signage is more important in today’s world.

LCD displays can help companies feel their presence in a highly competitive business environment. Digital signage attracts attention with eye-catching fonts, text, animation and full-motion video. Digital signage in public places can be presented to more people than Internet video. These low-maintenance screens are the perfect solution for product marketing. Therefore, if you want a marketing method that is cheaper than TV ads but can attract more people, then digital signage is the answer.

90% of the information processed by our brain is visual information. More than 60% of people use digital displays to learn more about the product.

Research shows that 40% of customers believe that indoor LCD displays will affect their purchasing decisions. LCD display can attract consumers to increase consumption. As many as 80% of customers admitted that the reason they decided to enter the store was precisely because the digital signage outside the store attracted their attention.

Even more surprising is that people can even remember what they saw on digital signage a month ago. Studies have shown that the memory rate of digital signage is 83%.

Outdoor and indoor digital displays

Outdoor digital displays are not only eye-catching but also cost-effective. In contrast, traditional banners are expensive, and the paint used for traditional banners takes three days to dry completely, and the manual production of large traditional banners is very expensive.

Outdoor display plays a vital role in brand promotion. The location of the outdoor digital display is very important to ensure that it reaches the target audience. Properly sized digital signage also plays a vital role in influencing customers. In addition, the size of the text and the product and the location of the product are also important.

Outdoor digital signage can work in bad weather conditions. The waterproof screen can maintain good results in rainy and thunderstorms. Digital signage can be updated easily and quickly anytime, anywhere, and even content can be scheduled in advance.

Indoor digital signage is usually used in shopping malls, shops, restaurants, hotels and hospitals. Replacement parts for indoor signs are easy to obtain and have higher operational value. The highly customizable screen enables companies to change content as many times as needed.

TouchDisplays focuses on the development of interactive digital signage in these years. We are committed to providing customers with customized products to meet different needs. For example, for electronic advertising stand in public places, we can provide waterproof, dust-proof and explosion-proof products to prevent damage to products in public places. Similarly, because of outdoor locations, we can provide products with customizable brightness.